Ali Shah , literally a chest, is a trove of splendid craftsmanship, showcasing fascination for art and admiration of life, skillfully adorned in the loom crafts produced by some of the very deft hands and vivid minds of Kashmir & Rural India.   

It is an heirloom homage to the skills and patience of the artisans, who beautify life by producing exquisite objets d'art.

The mavens will not hesitate to feel this warmth of life manifested through the saga of craftsmanship between the warps & wefts of our merchandise.    

Celebrating heritage , Ali Shah is not only a devotion to the time-honoured mystic artisans but also a reflection of their passion and patience embodied in its designs and colour palette, further manifesting the Sufi concept of virtue and perfection.